Dynamic remarketing, as the name suggests is the better version of standard remaketing, it changes its content dynamically as per the requirement and lets its previous customers/visitors see products or services that they have already viewed on website or App. You can link your feed of products or services with dynamic ads, allowing you to scale your ads to cover your entire inventory.
Google Ads will simply pull products and services from feed based on .csv, .xls, xlsx etc. It can then show ads accordingly and determine the best mix of products for each ad based on popularity and what the viewer has seen on website.
What is the basic requirement for Dynamic Remarketing
Product or Service feed
Product or services feed based on .csv, .xls or .xlsx etc is required containing information like Unique id, price, image and other details. This information/detail is then pulled in dynamic ads via these feeds. You can either upload this feed in Business data section of shared library or upload this product feed in Google Merchant Center.
Another requirement for running remarketing tag is to add remarketing tag or java script (with custom parameters) to all the pages of the website. This pixel or tag then add your website audience to remarketing list and associates them with the unique Ids of the feed items.
Responsive layout ads can adapt its layout in various sizes and formats according to the requirement of the platform, where it has to show i.e. Mobile, Desktop, Tablet.
How to create a dynamic remarketing campaign in Google
- Sign into Google Ads and navigate to your campaign’s settings.
- Further Click on Additional settings.
- Click on the drop-down under “Dynamic ads.” (This drop-down will automatically select “No data feed” by default.)
- Click the checkbox next to “use a data feed for personalised ads”
- Then select the relevant Data Feed from the drop down menu
- Click Save.